Chelmsford and 100 years of
(this is work in progress, never mind the design, feel the
content... please use browser back-forward buttons to navigate for the
The famous hut in Writtle where 2MT – and
broadcasting - was born
– now relocated to Chelmsford’s Sandford Mill Museum
Online TV means that you can order up just about anything to watch that has ever
been broadcast - and much more besides - at any time.
The battle between the old world of broadcasting using time schedules
and the new world of “video on demand” is being (has already been?) won by video on demand (eg
YouTube, Netflix, Amazon, iPlayer etc).
There are a few subjects like sport and news that have any relevance to
scheduled or timed delivery; but the name of the game remains “media”. The term is used liberally these days, yet only rarely does anyone pause
to contemplate its context or definitions.
accurate term is “medium” – but now “media” generally
refers to something that is used to join together a content
creator/distributor (broadcaster) and audience. It includes print,
radio, TV and latterly online or “digital”. In commercial terms, media
is generally the means to connect advertiser and sales prospect. The
fact that the BBC remains licence-fee funded and free from advertising
is nearly unique in global media – certainly on the scale at which the
Loosely speaking, anything that puts advertising in front of an audience
is “media”; so maybe the BBC is not? Notwithstanding the priceless (in
both senses) promotion it offers to new media companies like Google,
Skype, FaceBook and Twitter through endless acknowledgements and product placement.
Also we need to point out that social media is regarded by many as an
evolved form of broadcasting. FaceBook, YouTube, Twitter and others are
now all “broadcasting” content. The BBC now conducts many interviews around
the world using Skype and other video conference software on phones and computers – no
longer relying on £250k outside broadcast units.
Anyone can do
it. Chelmsford could easily have its own online TV service - technology
has made a nonsense of formally regulated broadcasting. The
battleground is the programme guide and the payment method; and
especially the sale of a "commercially profiled" audience to
There are vast new media companies like FaceBook and Google who have
destabilised traditional media and can easily afford to get involved and
sponsor showcases to help create a destination in conjunction with
Chelmsford’s broadcast heritage.
Chelmsford 2022 should not dwell exclusively on history and heritage.
There is plenty of scope to demonstrate that considerable innovation in
broadcasting is still possible, and there are some Essex businesses